Streamline Media Group Announces New Organizational Structure To Expand and Enhance Game Development as a Service and Drive Growth

Four New Business Divisions Announced Under Streamline Media Group Umbrella to Provide Better Products and Services to the Videogames Industry and Beyond

Kuala Lumpur, Malaysia -- March 13, 2018 -- Streamline Media Group, Inc., today announced a new organizational structure to provide more targeted products and services across the games, entertainment, government and finance industries worldwide. Under the new structure, Streamline Media Group will be organized into four new divisions based principally on the product and services they will provide. The divisions will be known as Streamline Games, All Pixels by Streamline Studios, Streamline Studios and Streamframe, all of which sit under the Streamline Media Group heading and are designed to further the company’s mission to evolve the craft of video game development and the application of video game technology in non-gaming fields.

“Today’s announcement is the culmination of 17 years of making games and providing game development as a service to the industry’s best. Our new brands streamline the process of engaging with our teams while focusing in on critical areas and challenges the industry continues to face,” said Alexander L. Fernandez, CEO. “Streamline Media Group and its brands are already involved in groundbreaking projects worldwide in games, entertainment, government, and finance sectors.”

Directly managed by Streamline co-founder, Stefan Baier, Streamline Games provides AAA cross-platform game development and game creation services, offering clients with a great idea a full-scale development solution that sees a project from start to finish and delivers all of the work in-engine. Based out of Streamline’s state-of-the-art development facility in Kuala Lumpur, Streamline Games leverages proven AAA development experience with the advantages of its Southeast Asia headquarters. Streamline Games is also focusing on designing, building and launching the company’s own original IP for consoles, PC, and mobile platforms.

All Pixels by Streamline Studios, managed by former Streamline Studios Project Manager, Yea Ji Oh, offers no-nonsense, scalable expert content creation for AAA blockbuster games and mobile games, in the areas of 3D asset production (modelling and texture work for in-game items such as props, weapons and level parts), as well as character modelling, texturing and basic rigging/skinning. All Pixels is designed for discerning game developers that know what they need, have a plan and want flawless execution that is transparent and ready to go at a moment’s notice. All Pixels provides the same services that Streamline Studios has always offered in terms of quality, QA support, IT support and in-house Japanese translation/interpretation support, and all deliverables are handled seamlessly through Streamline Media Group’s proprietary pipeline management software, Streamframe.

Headed by Richard Cheah, former Senior Production Manager, Streamline Studios thrives on challenging productions that require expert thinking, flawless execution, and long-term partnerships. Streamline Studios was built from the ground-up by game developers, for game developers and has been the games industry’s creative vanguard for more than 17 years, delivering on more than 300 AAA games, films and advertising projects worldwide and will continue offering the same world-class external development services for the likes of Capcom, Square Enix and countless other developers and publishers, large and small.

And, finally, Streamframe the worlds first external development platform for video games, emerges from Streamline Studios’ more than 17 years of hard-won video game development and production experience. Streamframe is a unique platform that combines team collaboration, client management, production management, and security in an easy to use social network-like experience. The division will be jointly managed by Razlan Saharudin, Tyson Tiatia and Mahdi Saemi.


Streamline Studios Announces Collaboration with Arcturus to Breathe Life into VR Experience: ‘The Way of Kings: Escape the Shattered Plains’

New Video Reveals Details of Cooperation to Bring Brandon Sanderson’s Bestselling Fantasy to VR


Kuala Lumpur, Malaysia – 9 March, 2018 -- World-class external development studio, Streamline Studios, today announced its partnership with Arcturus to help bring the upcoming VR experience, The Way of Kings: Escape the Shattered Plains, to players in early March. In a new video released today, Arcturus and Streamline discuss the mutually beneficial collaboration to create high quality art that matched the look and feel of the characters, enemies and environments.
Watch the “Behind-the-scenes” exclusive here:

The Making of "The Way of Kings: Escape The Shattered Plains"

“From start to finish, working with Arcturus on this title was an absolute pleasure”, said Richard Cheah, GM Streamline Studios. “It was exciting to see ‘The Way of Kings’ IP come to life in a new medium beyond the books, and in general it was just fun to work and create so closely with such a talented group of developers”.
"Working with Streamline was a great experience. The team has a great artistic sense backed by strong communication skills and a deep sense of collaboration. Working with them was as fluid and seamless as if we were in the same room" – Ewan Johnson, Chief Creative Officer at Arcturus.

The Way of Kings: Escape the Shattered Plains is a virtual reality experience for fans and newcomers to discover the world created in Brandon Sanderson’s bestseller, The Way of Kings, the first in a series of novels. Players assume the role of Kaladin, a young man who discovers he has magical powers. After being swept up by a powerful storm, Kaladin finds himself deep in a rocky terrain with a fairy-like character named Syl who helps him learn more about his abilities. Players must use Kaladin’s magic to move boulders, defend against mystical beasts and eventually escape to freedom.

About Streamline Studios

Streamline Studios is a world-class external development studio focusing on video games, founded in 2001. The studio boasts a pedigree of high quality art production for some of the world’s most beloved video game IPs, including Street Fighter V, Gears of War, Final Fantasy XV and much more.

 

About Streamline Media Group

Streamline Media Group is a global entertainment and technology company deep-rooted in video games. Working through its business divisions, Streamline Studios, All Pixels by Streamline, Streamline Games and Streamframe, Streamline Media Group provides the infrastructure and solutions that drive its clients' business forward. For more information, please visit www.streamline-mediagroup.com

About Arcturus

Arcturus creates stories, games and live-action immersive experiences. Comprised of pioneers who crafted the creative and technology that propelled Pixar, DreamWorks Animation, Google and YouTube, the extended reality studio also has an extensive history developing vanguard technical products for clients like Bjork Digital, With.in, Lytro, PlayStation, and others. In addition to creating content, they support the XR industry by building and releasing tools and sharing knowledge. Arcturus is one of the brightest stars in the northern hemisphere and represents the studio’s mission: to create stellar experiences while helping others navigate extended reality. For more information visit www.arcturus.studio.


2017 Year End Note

The games industry continues to amaze us with its innovation and continued ascent towards becoming the dominant medium of consumers around the world. This year has proven that the appetite for games cannot be satisfied and opportunities across platforms and countries have only just begun. Whether it was the release of the Nintendo Switch that stormed through the industry or Sony’s 70M install base and groundbreaking program to cultivate AAA games in China, through its China Hero Project, video games are on the rise as an industry, profession, and medium.

From our corner of the world in Malaysia, Streamline has taken part in the explosive growth of Southeast Asia’s games industry. Currently valued at US$2.2B*. We’ve witnessed the transformation of the region from a consumer to a development market. Ushered in by savvy studios, government support, and a large talent pool. This growth has translated into net positive value for our partners worldwide, and we are honored to have worked with the brightest in the industry like Square Enix, Sony, and Capcom.

Streamline has led the co-development movement that’s now speeding across external development studios. We are happy to see other studios take note through their own efforts to grow or acquire development teams. What’s clear is that co-development isn’t a tip-in, but a fundamental rebalancing of development resources globally. With top publishers and developers continuing to devour talent in their markets, external development becomes the only sane way to scale while keeping development KPIs and consumer expectations inline.

In 2014, we identified co-development as the next evolution of external development and pioneered the process with forward-thinking publishers and developers. Streamframe, the industry’s first external development platform was built and refined with co-developments in mind.

Streamline’s phenomenal growth continues with co-developments, AAA content creation, and original games. As a leader in AAA development, we’ve become more integrated with our partners than ever before. This translates into turnkey teams that are constantly advising, developing, and executing on our partner's most ambitious projects. This means full source and SVN access while defining development plans together in concert. It is the only way to make co-developments work.

History and experience show signs of early preparation for the upcoming platform transition. This is led by an incredible uptick in merger and acquisition activity in the external development sector. Consolidation is good if value remains and hopefully, it doesn’t mean the commoditization of engineering and design talent the way it took place for artists over the past decade. Fingers crossed.

As 2017 comes to a close, we wish to thank our wonderful partners, colleagues, and friends for their support and wish everyone a great holiday season. May 2018 be the best year yet for your team, studio, and family.

Best,
Alexander L. Fernandez,
CEO, Streamline Studios


*Source: Newzoo Report: $1.1bn Southeast Asian Games Market To Double By 2017


Level Up KL 2017

Level Up KL 2017 brought together an amazing collection of video game executives and talent. An array of compelling speakers, a hall of young eager developers, and food! What would a big event in Malaysia be without food?!

Networking opportunities were well organized and plentiful. The Malaysian Digital Economy Corporation (MDEC) worked hard to deliver networking opportunities and to showcase the rapidly growing Southeast Asian games industry. “It’s about letting people do their thing,” said Hasnul Samsudin, MDEC Creative Content & Technology Vice President, the godfather of Malaysian Games.

The opening keynote was delivered by Luis Cataldi, Director of Education Learning, Epic Games, who took us on a quick tour of the technology available in the Unreal Engine. Other speakers included Danny Koo, Senior Producer at Marvel Entertainment, Hector Fernandez, Director of International Third Party Relations at Sony Interactive, Shota Nakama, CEO of SoundTrec, Alitt Khaliq, Art Director at EA Ghost, and of course, our very own CEO, Alexander Fernandez, Streamline Studios.

This was the biggest Level Up to date. Every year this event grabs space on the busy video game show calendar. But this year marked something else. The world is beginning to take notice of the SEA games market. More media traveled here from the US and Europe. More developers arrived from faraway shores. The SEA games industry has arrived.

Cataldi said in his talk “great ideas come from happy accidents.” He was talking about the flexibility in the Unreal Engine. But what happened at Level Up was no happy accident. It came about as the result of hard work on the part of dozens of dedicated MDEC workers. Streamline stepped forward with a Platinum Sponsorship, but without MDEC, the SEA games industry wouldn’t be evolving as fast as it is and for that we thank them.

Streamline Studios opened its doors to a parade of visitors. The studios are located right across the street from the event, so it became a major stop for visiting developers, writers, producers, composers, all the great talent of the video game world. A special treat for us was a chance for our Streamline team to quiz Marvel Entertainment, Senior Producer, Danny Koo on the challenges and decisions that go into developing games at the iconic brand. “Do you know how many characters Marvel has in its universe?” Danny asked the team. “8000!” I guess it is a while before they run out of game ideas.

Thanks again to MDEC for Level Up 2017. See you next year!


Recapping Gamescom 2017


With hundreds of thousands of gamers, journalists, developers and exhibitors descending on Cologne, Gamescom is a must-attend in the video game industry. This year was no exception.

We love going to the convention. It’s great place for us to take the pulse of the industry. And this year we sensed something exciting.

Games are in full dev. Incredible titles are in the pipelines of studios worldwide. Technology is advancing in huge leaps. An industry is rapidly evolving right before our eyes and rising to new heights.

Europe’s development scene is in full-up mode, including a strong focus on mobile. Products are starting to flow into the marketplace. As the complexity of games increases, co-development projects are starting to become the norm, partnerships forming to create solutions from multiple levels of expertise.

We’re also seeing the emergence of new players entering the space. Brands and industries are sensing opportunities to use games to forge connections with consumers and expand the scope of games in multiple directions. The focus is not so much on how to get into games, but how to join game projects as a multi-touch experience, increasing a game’s value by creating experiences around a game. An example would be Rockstar’s promotion tie-in with Gears of War.
As these ideas flowed across our Gamescom meetings, the idea of co-development emerged as a logical response to industry trends. There appeared no better way to alleviate risk and promote participation than by redefining partnerships in the external development space. Streamframe, our development management software system, is custom built to ease the workflow in the co-development process and response to the platform at the show was terrific. It confirmed our thinking on the evolution of the industry and made us excited at the possibilities on the horizon for the entire industry.

With the games industry heading north of $100 billion dollars, the technologies and stories to be told are boundless. And so was the palpable sense of excitement on the floor of Gamescom 2017.

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Gamescom Official Website: http://www.gamescom-cologne.com/gamescom/index-9.php


The Promise of South East Asia

The promise of South East Asia is a big lofty title. Like we’re going to unveil some earth shattering revelation, or we’re writing a romance novel, something like that. But this is a lot more sober than that. We’re talking about the road ahead for our industry, the video games industry, and the growing markets here. Not just growing, but expanding in leaps and bounds, like a game hero powered-up and ready to fly. That’s what the growth charts show us, and that’s why we’re so excited about the promise before us.

Because of some policy changes in China, rollbacks on a 14-year ban on console games, South East Asia is now teed up for significant opportunities ahead. Revenue is surging past the $1 billion mark.

“The Southeast Asian games market is often compared to that of China, and we can see that it is following behind China by a few years,” says Lisa Hanson, managing partner of Niko Partners. “Gamers in Southeast Asia embrace massively online battle arena games, shooters, and mobile games just as they do in China. However, older Chinese gamers still embrace higher revenue generating MMORPGs [massively multiplayer online role-playing games], a segment that many Southeast Asian gamers shy away from. Therefore, the challenge to developers is to compel an increase in the level of spending on the type of games for which Southeast Asians have shown enthusiasm.” Fortune

Yes, there are many challenges ahead, but nothing will stop the surge of the video game industry, powered by the white-hot fuel of love of games. Gamers are committed. And the governments of Southeast Asia recognize that.

Hasnul Hadi Samsudin, MDEC’s vice president of Creative Content & Technologies Division. Sees incredible growth in Malaysia, as much as 30% in the last two years.

This is the fastest growth of any geographical region. In comparison, the global growth rate is estimated at 7% for the same period. Today, the region video games market represents approximately 4% of global consumption, and the numbers are projected to climb rapidly in five years’ time. Vulcan

The promise of South East Asia is a surging wave of new talent, both in quantity and quality. The promise of South East Asia is watching that talent mature as it takes in new experiences and conquers new challenges. The promise of South East Asia is an influx of top international game developers setting up shop and building studios, hiring and nurturing young artists and programmers and creating some of the world’s greatest games.

All this is the promise of South East Asia, and it’s happening right now. Hang on, because if you’re part of this amazing community of gamers, either a player or a creator, you’re riding a rocket into the future.

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MDEC Official Website: https://www.mdec.my/


Streamline Studios hosts Digital Holiday Ninja Program

Kuala Lumpur, August 7th, 2017 - Streamline Studios hosted 3 promising talents from MDEC’s My Digital Maker for 10 days and put them through a rigorous, exciting program to design a video game from scratch using Unreal Engine 4 technology.

The initiative by MDEC gathered a pool of 40 bright young talents from across the country and took them through a series of programs with an emphasis on “innovation.” The students’ work earned them tickets to a life-changing experience in Silicon Valley. In the Mecca of Technology, they pitched their innovations to a panel of judges and returned home with the mission—partake in a 10-day internship program with guidance from industry leaders such as DiGi, Les Copaque and Streamline Studios.

Streamline Studios, an avid supporter of the Malaysian education initiatives was honored to be selected as a partner for the project. The young talents were introduced to the very basics of video game development and were brought together into a game design team, where they worked on building a game of their choice. They crafted all elements of the game, including gameplay, characters, environment and AI (artificial intelligence.)

The interns built a game they dubbed “Outbreak,” which put them in the role of a protagonist, whose mission is to save a group of scientists from a horde of zombies and escort them into a “safe zone,” where they can be rescued.

Azlan Ismail, Learning and Development Manager at Streamline Studios, commented on the Digital Holiday Ninja Program; “It is exciting to be a part of an initiative targeted at raising a generation of digital savvy youth. Witnessing these talents take on a real challenge and successfully creating a functional and relatively complex game in a span of ten days was a true delight.”


MDEC Official Website: https://www.mdec.my/


Streamline Studios Joins Sony as Partner for China Hero Project

Sony Interactive Entertainment Moves China Hero Project Forward

Shanghai, July 26th 2017 – Sony Interactive Entertainment Japan Asia announced the latest progress of the China Hero Project at the China Joy press conference. The highly-anticipated press conference was attended by Deputy President of Sony Interactive Entertainment (SIEJA), Oda Hiroyuki san, who introduced the project’s latest developments. Kill X and The Walker, both members of the first batch of China Hero Project, will be published by SIE in Europe and America.

Oda Hiroyuki san also welcomed two experienced partners to the China Hero Project, WACOM and Streamline Studios. WACOM will provide various supports including device, human resource, promotion and even investment. Streamline Studios will guide developers by onsite visits, production evaluation, creative & technical consultations, and development management solutions.

Partners in a dynamic collaboration between Sony, WACOM and Streamline Studios, the China Hero Project will set the tone for new project developments and exciting times ahead. Leveraging Streamline Studios’s innovative development management platform, Streamframe, participants of Sony China Hero Project will receive access to cutting edge development know-how provided by Streamline.

Alexander Fernandez, CEO of Streamline Studios, has his top teams lined up to provide specialized development support to drive the China Hero Project to a successful completion. “Streamline believes the next groundbreaking games will come from the region. We are honored to participate in the development of China’s AAA development scene.”

The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. The primary aim is to fully leverage uniqueness in aggressively carrying out convergence strategy to emotionally touch and excite customers globally.

Wacom serves a broad range of creative customers across the world from film and animation, auto-design and manga. Wacom also supports leading enterprises in medical, education and financial services as well as leading IT partners with innovative user interface technologies and solutions.

Streamline Studios is a leading game developer and development solutions provider for the video games industry. Major game publishers, film studios, and brands, including Final Fantasy XV, Street Fighter V, Marvel vs. Capcom, Bioshock Infinite, Avatar, and Coca-Cola use Streamline's bespoke game development solutions. Streamframe Development Management software has contributed to over 300 AAA productions.


PlayStation China Official Website: http://www.playstation.com.cn
China Hero Project Portal Site: http://www.playstation.com.cn/chinaheroproject
Wacom website: http://www.wacom.com